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General
Improved Google Analytics 4 (GA4) eCommerce Tracking
We’ve improved how storefront activity is tracked in Google Analytics 4. Key actions like viewing products, adding items to the cart, starting checkout, and completing purchases now use GA4’s standard tracking, allowing GA4’s built-in e-commerce reports to work correctly. If you use GA4, you can now rely on its native reports to better understand customer behavior and conversion performance.
Enterprise Only - Membership on Customer Record may be set via OAuth
The OAuth integration for SSO now supports passing the membership level to set this on the customer record.
Reminder: Did you know you can use the Product Details Supercharger to get AI generated product descriptions, tags, and details for your items? This can help improve your SSO. Check it out!
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