BookmarkBookmark this page!
Jun 15, 2023
eCommerce | All About Item Spec


 

To make your specs work best for your customers, consider these tips:

 
  • Avoid copying long specs from manufacturers  – instead, try to include useful information that will help your online customers, e.g. dimensions, weight, power spec, restrictions of use, etc.
 

Note: As you get repeated phone calls/email messages from customers asking the same questions about an item, don’t forget to enter this info into that item’s POR spec!

 
  • Including a paragraph of full sentences with the name of the item as well as alternate names for the item can help with your SEO
 
  • Example:

This rugged commercial quality pressure washer works well for washing buildings, fence, sidewalks, etc. Don't be fooled by imitations that offer the same PSI but a low "gallons per minute" rating, or GPM. Power washers with a low GPM can be ineffective regardless of the PSI. 

 
  • Instead of “UPPER CASE”, use “Sentence case” throughout all specs to make your contracts & website more professional and readable.
 

  • Example - instead of:

ENGINE FUEL - DIESEL

HORSEPOWER - 35.5 HP

RATED OPERATING CAPACITY (SAE) -1000 LBS

TIPPING LOAD - 2002 LBS

OPERATING WEIGHT - 4091 LBS

TRAVEL SPEED - 6.4 MPH

Type your spec as follows:

Engine Fuel - Diesel

Horsepower - 35.5 HP

Rated Operating Capacity (SAE) -1000 lbs

Tipping Load - 2002 lbs

Operating Weight - 4091 lbs

Travel Speed - 6.4 mph

 

  • Enter each line without a preceding character

    • Your POR hosted website will automatically add bullets for formatting purposes

    • Example - instead of:

      • Engine Fuel Diesel

      • Horsepower 35.5 HP

Enter as following:

Engine Fuel - Diesel

Horsepower - 35.5 HP

 

  • If you would like to include information in the Specs but keep them from showing on the website,

    • Enter a preceding “~”
       

    • Example:

Engine Fuel - Diesel

Horsepower - 35.5 HP

~ change oil on 6/3/12

Weight – 224lbs

Will show on the website as:

Engine Fuel - Diesel

Horsepower - 35.5 HP

Weight – 224lbs

 

  • If you would like to reference an external website from within your POR spec, enter the following format:

“Click

<a  target="_blank" rel=”noopener” href="http://www.whateverwebsite.com/whatever.html">here</a> for additional information”


Note: Replace the highlighted portion with the target external website’s URL. Even if the actual link uses https:// use http:// in your link – our code expects it!
 

Example: http://rermag.com/mag/equipment_steering_clear_030104/ 
 

  • If you would like to reference a document from within your POR spec, enter the following format:

Click

<a  target="_blank" rel=”noopener”  href="http://www.yourwebsite.com/galleryupload/webdoc/guides/whatever.html">

here</a> for additional information
 

Note: Replace the highlighted portion with your document URL. Even if the actual link uses https:// use http:// in your link – our code expects it!

 

Example: http://RentalStore.com/galleryupload/webdoc/guides/popcornmachineinstructions.pdf 


Pros - For document links, you have full control to explain what the document is about in the link text; if you use your own YouTube channel, you will never have broken links.

Cons - You must get the syntax exactly right in your specs for this to work.  If you use a manufacturer link or website link not under your control, and that page changes, you could end up with a broken link.

Refer to Adding Equipment Guides, Instructions, and Links to Your Website for more information on loading documents to your website.


 

Related Articles