Items Specs for Integrated POR Websites

Overview: When shopping online nothing can be more frustrating than reading an inaccurate, inadequate, or overly-detailed description of an item. This document will cover some of the dos and don’ts of creating an appealing item description.

•  Avoid cutting & pasting long specs from manufacturers  – instead, try to include useful information that will help your online customers, e.g. dimensions, weight, power spec, restrictions of use, etc.

•  When you get repeated phone calls/email messages from customers asking the same questions about an item, don’t forget to enter that information into the Spec field!

•  Instead of “UPPER CASE”, use “Sentence case” throughout all specs to keep your contracts and website looking more professional.

Example - instead of:

ENGINE FUEL - DIESEL

HORSEPOWER - 35.5 HP

OPERATING CAPACITY (SAE) -1000 LBS

TIPPING LOAD - 2002 LBS

OPERATING WEIGHT - 4091 LBS

TRAVEL SPEED - 6.4 MPH

Type your spec as:

Engine Fuel - Diesel

Horsepower - 35.5 HP

Rated Operating Capacity (SAE) -1000 lbs

Tipping Load - 2002 lbs

Operating Weight - 4091 lbs

Travel Speed - 6.4h mp

•  Enter each line without a preceding dash or bullet; your integrated website will automatically add bullets for formatting purposes.

Example - instead of:

- Engine Fuel – Diesel

- Horsepower - 35.5 HP

Type your spec as:

Engine Fuel – Diesel

Horsepower - 35.5 HP

• To include information in the Specs but prevent them from showing on the website enter a preceding “~” for each line.

Example:

Engine Fuel - Diesel

Horsepower - 35.5 HP

~ change oil on 6/3/12

Weight – 224lbs

Will display on your website as:

Engine Fuel - Diesel

Horsepower - 35.5 HP

Weight – 224lbs

•  If you would like to reference an external website (e.g. YouTube video or manufacturers’ instruction PDF files) from within your POR spec, enter the following format:

Click <a  target="_blank" href="http://www.whateverwebsite.com/whatever">here</a> for additional information.

or

Click <a  target="_blank" href="http://www.whateverwebsite.com/whatever">here</a> for important safety/operational video.

•Replace the highlighted/underlined portion with the target external website’s URL.

Examples of external websites/links:

http://www.youtube.com/watch?v=yq5dYnRJpIQ&list=PLD26EEC73C0577516

http://www.bobcat.com/loaders/models/skidsteer/s185

Keywords: youtube, youtube